In designing this brand identity for Amanda, the Baylii team and I aimed to create a clean logo that elicits intelligence and friendliness rather than authority and intimidation. To accomplish this, I designed a modernized Art Deco logo with a bold color palette and geometric pattern that represents order while remaining playful—evoking a sense of structure, warmth, and confidence. Birds were an idea for a mascot, and so when a diamond is added to the top part of the primary logo, a soaring bird appears! The Beirbrauer Identity was then entered in Best Brand Awards 2023 and became runner-up for new brand identities in all the Americas.